Cervical screening test hits a 20 Year Low, is it time to re-brand

27 March 2019

The government has launched its first cervical screening advertising campaign in England, as the number of women having checks has hit a 20-year low. The campaign - being run by Public Health England - has avoided the term "smear test" amid concern it may be putting people off.

Hopefully this new campaign will further encourage women to have regular checks.

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