Cervical screening test hits a 20 Year Low, is it time to re-brand
27 March 2019
The government has launched its first cervical screening advertising campaign in England, as the number of women having checks has hit a 20-year low. The campaign - being run by Public Health England - has avoided the term "smear test" amid concern it may be putting people off.
Hopefully this new campaign will further encourage women to have regular checks.